L’Oreal is the largest maker of cosmetics and beauty items in the world, offering products like hair color and other hair care products, makeup, perfumes, skin care and sun lotions. The company invests a lot in research in the dermatological and pharmaceutical domains, which explains their worldwide success and high-quality products. L’Oreal focuses its main activity on hair color products, and they offer both professional, deluxe and consumer products; their Luxe collections include products made in collaboration with or for brands like Lancȏme, Yves Saint Laurent, Armani, Cacharel, Diesel, Ralph Lauren, and many others.
As for consumer products, L’Oreal offers products in their L’Oreal Paris collections and collaborations with Garnier, Maybelline and others. Many women prefer L’Oreal hair color because it is highly qualitative and it offers a large variety of products. The L’Oreal hair color collections are Casting Crème Gloss, Excellence, Excell 10, Féria Préférence, Perfect Blonde, Récital Préférence and Sublime Mousse. A complete L’Oreal hair color chart contains some 750 shades of natural and fashion shades, offering consumers a diversified choice. Starting from platinum blonde to dark raven black, anyone can find the color they are looking to obtain; with L’Oreal hair color products you can maintain your natural shade, add glossy effects, highlights, or completely change and renew your appearance with vibrant and powerful fashion colors.
Many celebrities use L’Oreal hair color products and some even promote their collections around the world. Some of the most famous and beautiful celebrities that have promoted L’Oreal products recently are Gwen Stefani, Jennifer Lopez, Cheryl Cole, and in the past the brand was represented by actresses and supermodels like Eva Longoria, Andie MacDowell, Milla Jovovich, Beyonce Knowles, Diane Keaton, Paz Vega, Rachel Weisz, Aishwarya Rai and many others. But L’Oreal also offers hair care products for men, and who better to promote them than handsome men like Gerard Butler, Patrick Dempsey and Hugh Laurie?
Like mentioned above, L’Oreal like to invest in research for new and improved products for hair and skin care, which is why they come up with innovative products regularly. A good example is their novel Sublime Mousse hair dyes which are very easy to apply and use at home by even the most inexperienced costumers. The beauty of mousse hair colorants is that you can apply them with your hands directly on the dry hair. Just by following a few simple instructions you can rejuvenate and renew the shine on your color in less than an hour. L’Oreal websites even offer a comprehensive test that allows you to find the correct shade you are looking for, so it’s no wonder they are so good at what they do.